This is the project I developed in the Art Direction and Copywriting course I attended at University this year. The idea was to create a communication campaign to raise public awareness around the OGM topic, in support of the Seed Savers organization. I created a story around two seed characters, Borlo Cash and Borlo Beat, that embody two different approaches to agriculture, the business one and the natural one. I designed some pop-culture-inspired posters to portray episodes from their story.
|Seed Project - The Beans|
|Seed Project - Seedstock|
|Seed Project - Night of the Living Seed|
|Seed Project - Borlo Brothers|